GOOGLE MAPS MARKETING PACKAGES & PRICING

Basic Google Maps Marketing Package – ($599 one-time setup + $499/month)

The Basic Google Maps Marketing package includes:

• Local Search Audit
• Keyword Research
• Google My Business Optimization (up to 1 Keyword)
  • Optimized Description
  • Category Optimization
  • Image/Video Optimization (up to 3 Media Files)
• Citation Cleanup & Optimization (10 listings per month)
• On-Site SEO for your Website’s Homepage
• Review Generation & Monitoring
  • Email Request Template Setup
  • Custom Survey Questions
  • Review Page Selection
  • Website Testimonial Widget
  • Email Review Requests (up to 1,000 total / 30 per day)
  • Review Monitoring (Up to 5 Review Websites)
• Monthly Reporting
  • Google Map Keyword Rankings
  • Citation Accuracy Report
• Customer Support

Advanced Google Maps Marketing Package ($999 one-time setup + $899/month)

The Advanced Google Maps Marketing package includes:

• Local Search Audit
• Keyword Research
• Competitive Analysis
• Google My Business Optimization (up to 3 Keywords)
  • Optimized Description
  • Category Optimization
  • Image/Video Optimization (up to 5 Media Files)
• Citation Cleanup & Optimization (20 listings per month)
• On-Site SEO for your Website’s Homepage + 3 Inside Pages
• Review Generation & Monitoring
  • Email Request Template Setup
  • Custom Survey Questions
  • Review Page Selection
  • Website Testimonial Widget
  • Email Review Requests (up to 3,000 total / 100 per day)
  • SMS/Text Review Requests (up to 200 credits per month)
  • Review Monitoring (Up to 5 Review Websites)
• Search First™ Content Strategy
  • 1 Blog Post per month
  • Facebook Boosted Blog Content ($5/day for 7 days per post)
• Monthly Reporting
  • Google Map Keyword Rankings
  • Citation Accuracy Report
• Customer Support

All-Star Google Maps Marketing Package ($1,599 one-time setup + $1,499/month)

The All-Star Google Maps Marketing package includes:

• Local Search Audit
• Keyword Research
• Competitive Analysis
• Google My Business Optimization (up to 5 Keywords)
  • Optimized Description
  • Category Optimization
  • Image/Video Optimization (up to 10 Media Files)
• Citation Cleanup & Optimization (30 listings per month)
• On-Site SEO for your Website’s Homepage + 6 Inside Pages
• Review Generation & Monitoring
  • Email Request Template Setup
  • Custom Survey Questions
  • Review Page Selection
  • Website Testimonial Widget
  • Email Review Requests (up to 4,000 total / 130 per day)
  • SMS/Text Review Requests (up to 400 credits per month)
  • Review Monitoring (Up to 5 Review Websites)
• Search First™ Content Strategy
  • 2 Blog Posts per month
  • Facebook Boosted Blog Content ($5/day for 7 days per post)
• Monthly Reporting
  • Google Map Keyword Rankings
  • Google Analytics Report
  • Citation Accuracy Report
• Customer Support

More About Our Local SEO Services…

So what do all these services actually mean? Below we provide context as to the significance and purpose behind each component of our Google Maps marketing and local SEO packages.

Local Search Audit

The web properties surrounding your business can be vast. They include your company’s website, Google My Business (GMB) page, social media profiles (Facebook and LinkedIn), directory listings (Yelp, Yahoo! Local, YellowPages, etc.) or lack thereof. While some of these web properties may seem outside the scope of local SEO and Google Maps marketing, they’re not.

Each web property serves a purpose in maximizing your search visibility of your business and its overall reputation. Our Local Search Audit provides vital intelligence surrounding your business throughout the web. In turn, we can take strategic action in optimizing your site, your locations’ Google My Business page, citations, and other important SEO elements.

Keyword Research

As the fundamental cornerstone to any successful SEO campaign, keyword research provides the vital insights for strategy development. We use the Google Keyword Planner, Moz Keyword Explorer, and other supplementary tools to pinpoint keyword queries and search trends that help instruct local SEO and Google Maps marketing strategies. We also leverage  keyword research tools and processes to discover ideas for ongoing content marketing. In essence, our research unveils valuable search intelligence to develop cohesive strategies in more ways than one.

Competitive Analysis

There are often good reasons why certain competitors dominate the local search landscape in their given market space. From having a well-optimized website and constructive content strategy to earning hundreds of 5-star reviews on multiple platforms, a wealth of insights can be earned from an in-depth analysis of your top competitors.

Our competitive analysis processes take into consideration technical elements (i.e. site load speed, schema markup, and canonicalization); content elements (i.e. meta data, page structure, and keyword usage); and off-site variables (i.e. Google My Business page, social media presence, and link equity.) In turn, we help shed light on the strengths and weaknesses of your top competitors, and translate them into prime opportunities for your business.

Google My Business (GMB) Optimization

There’s more to setting-up a GMB page than simply populating the details and verifying its location. Choosing the right business category, optimizing images and videos (before you upload them to the page), and including links to some your top web properties are just a few overlooked methods to make the most of  

Perhaps the most important web property in terms of 3-pack optimization, ensuring your GMB page is juiced to the gills provides the gumption your business needs to rank consistently for your primary keyword targets. We can help optimize all angles of your GMB page, as well as remove potential duplicates that may be confusing Google.

Optimized Description

Having a compelling and properly optimized description is the foundation to a solid GMB page. Here our SEO copywriters can help strike the perfect balance of length, allure, creativity, and keyword optimization. This will enable your GMB page to stand out from the rest, all while getting one step closer to top 3-pack rankings.

Category Optimization

Contrary to common SEO practices, less is more when it comes to choosing the most relevant categories that surround your business. Think of maxing out all five selections on your GMB page a way of spreading yourself out too thin. Whether you’re a medical professional with many different expertise or a lawyer who specializes in several practice areas, we can help you hone your category selection to best maximize search engine visibility.

Image/Video Optimization

A key component to well-optimized website is including rich media, like images, graphics, and videos. Such media can not only help with user engagement, but also SEO, especially when optimized. This is a twofold optimization process of ensuring media file names, properties, etc. are respectfully keyword relevant, as well as ensuring that robust media files don’t slow a site’s low speed. And most of these processes all take place before media is uploaded to your site. As a result, not only do such practices increase the SEO value of your website, but they increase the likelihood that videos will rank in Google and YouTube, and your images in Google Image search.

Citation Cleanup & Optimization

Typically found on various web properties, citations are defined by the references or mentions of a business’s name, address, and phone number (commonly acronymed “NAP” for short.) Citations are pivotal to appearing in the Google Local 3 pack. Google crawls the NAP information on business’ Facebook and LinkedIn pages, Yelp and Yahoo! Local listings, and the potentially hundreds of other citations throughout the web. In doing so, Google assesses the accuracy and consistency of this data and compares it with the NAP information on a company’s GMB page and website. Any discrepancies can hinder the legitimacy of the business’s location, and thus its ranking potential in the 3 pack.   

As a result, citations have become a hot commodity in the context of local SEO. Not only do businesses need to ensure that their existing citations are on point, but it also helps to have a high volume of citations on credible websites. This is where we come in to help. We have the tools and expertise to help build and grow your business’s citation profile to maximize its potential to rank in the 3-pack.

On-site SEO

Optimizing a business’s website is paramount to actualizing top rankings in both the 3-pack and organic listings. With intelligence derived from keyword research, competitive analysis, and auditing web properties, we formulate custom-tailored on-site SEO strategies that are unique to each and every business.

On-site SEO is both intricate and in-depth. While the processes remain fairly consistent, each website is unique, and thus demands thoughtful integration keywords, technical improvements, and content optimization. More than just meta data, we look at all elements that go into high ranking websites. From sitemaps and internal linking to page copy and HTML coding, our on-site SEO services take a comprehensive approach to optimizing your site’s ranking potential.

Review Generation

Generating 5-star customer reviews is one of the most important components to marketing a local business. Although customer reviews on a business’s GMB page are a 3-pack ranking factor, they can directly influence click-through rate, conversion rate, and overall reputation. Even for businesses that rank in the third position in the 3-pack, more 5-star reviews can give them an edge against top ranking competitors.

Review generation extends far beyond a business’s GMB page, too. We have the systems in place to help your company generate reviews on its Facebook page, YellowPages listing, and website. In turn, we can help your business take ownership of its online sentiment. We can also help you mitigate the potential of negative reviews, ensuring your average star rating remains enticingly high.

Email Template Setup

One of the most effective channels in prompting customers to your business’s review pages is email. We can work with you to design and setup an email template that funnels users your Google My Business page, Facebook page, and other pages. We also leverage survey questions to gauge just how likely a customer is to leave a 5-star review.

Custom Survey Questions

In specific email templates, we can add custom survey questions to gather insights and filter customers based on predetermined criteria. By filtering your email list to those who are likely to leave a positive review, we can help ensure the average star rating for your business is between 4-5 stars. We can also earn valuable feedback on how you can improve areas of your business.

Review Page Selection

Whether it be Google My Business, Facebook, or both, here we strategically choose which review pages that we want to direct users to leave a review. We’re able to modify selections to change the desired review page on command. So after you’ve gathered a wealth of 5-star Facebook reviews, we can start focusing on other relevant web properties.

Email Requests

The delivery and monitoring of email-based review requests can be a consuming endeavor. That’s why we handle this cumbersome process for you. Got an email list of only 100? Or maybe it’s well over 10,000? No problem. We can work with any volume of emails to help maximize your review generation potential.

SMS/Text Requests

An alternative to email-based requests is to prompt customers to leave a review via SMS or text message correspondence. Depending the type of business and its target audience, this can be highly-effective in generating positive reviews in the fast and efficient manner.

Website Testimonial Widget

In addition to getting more reviews on Google, we are able to publish favorable customer reviews on your website. At the most basic level, this enables new 5-star reviews to appear on a “Testimonials” page or “What Customers Are Saying About Us” section of your website. As a more complex example, we can have specific reviews to appear on certain areas of your business. For instance, a dentist may want reviews related to restorative dentistry to only appear on her dental restorations pages.

Online Review Monitoring

The last component to review generation is monitoring customer reviews about your business. Review monitoring is a key cornerstone to online reputation management as well as responsiveness. By being aware of what customers are saying about your business, and in a timely manner, you can mitigate the possibility of negative reviews.

Search First™ Content Strategy

Formulating a content strategy that goes beyond just optimizing the content on your website can have a massive, multi-fold impact on your business. A strategy as simple as monthly blogging can increase the traffic potential, credibility, and linkability of your site. In turn, this can fuel search rankings as well as engagement on social media channels. But what makes a Search First™ content strategy different than other standard forms of content market is the utilization of keyword data and search trends. We take this intelligence to help define resourceful topics that will not only resonate with your target audience, but also rank in Google search.

Blog Content Development

In developing a content strategy that complements ongoing SEO, we seek long-tails keywords that reflect search queries. Such keyword phrases ask specific questions, seek out solutions, or prompt immediate action. In turn, we create a comprehensive content calendar that defines the schedule for blog content development. This indicates the type of content that is to developed, published, and shared across social platforms. The outcome lends to more rankable assets that help generate traffic from organic search, in addition to social media. The volume of blog posts per month is contingent to the chosen package.

Facebook Boosted Blog Content

An all too common scenario is seeing a business produce an incredible piece of content that only reaches a handful of their Facebook followers. This is why we often stress the value in leveraging paid social media opportunities like boosted posts and sponsored content. These advertising platforms help expand the reach of your best content to precise of individuals who will find it relevant and meaningful.

The outcome can have a number of benefits. The first is generating more traffic to your site from social channels. The second is stronger engagement and social signals (i.e. shares, likes, etc.) The third is expanded visibility, which in turn can increase the likelihood of your content earning links from outside sources. Each of these benefits can have a direct impact on the SEO value of your content and site overall.

Monthly Reporting

From monitoring your search engine rankings to keeping track of site traffic and conversions, we offer a number of options for monthly reports. We even take the time to debrief you on the data and education you as to what it all means. Are there certain metrics that you find more meaningful than others? No problem. We are often able tailor custom reports that measure the performance metrics that matter most to you and your business.

Google Map Keyword Rankings

One of the most important metrics to local business owners is how well they appear in the local 3-pack and Google Maps listings. Combined with factors like GMB reviews and location’s proximity to the city center, the ranking of your business can dictate how much attention and clicks your listing receives versus your competitors. As such, we provide Google Map keyword rankings reports for some of your top local search terms.

Google Analytics Report

Google Analytics offers robust features to help you better understand how users engage with your site. Here we monitor where users are finding the most value on your site, where they’re leaving, how long they hang out, and how many of them take action.

Beyond user engagement, Google Analytics can help inform and instruct ongoing strategies  surrounding your sites top ranking content and corresponding keywords. We can often harness Analytics insights to pinpoint opportunities to develop new content, improve existing content, or optimize your site’s conversion funnel. These are just a few examples of many in which proactive Analytics tracking and monitoring can have a momentous impact your business’s potential to grow.

Citation Accuracy Report

Conscious tracking and monitoring for a location’s citations is vital to ensure optimal 3-pack placement. We run regularly reports to track the accuracy of a business’s citations across the most important local directories, social media pages, and other important listings that directly impact SEO. This enables our team to pinpoint inaccuracies, make adjustments, and improve the search engine performance of your business in Google Maps and the local 3-pack. A citation accuracy report is available for all Google Maps marketing and local SEO packages that we provide.

Customer Support

Our team is always here to answer your questions and support the interest of your business. We provide timely customer services and SEO advisory for any inquiries you may have. It’s our way of keeping it real with our clients, so they stay educated, informed, and up-to-date on what’s going on in dynamic world of local SEO and Google Maps marketing.