Why Review Generation is Essential for Local Businesses
Investing in review generation services offers more than just systems, tools, and expertise to implement a sound strategy. They inspire owners, managers, and even employees to create a better business. Proactive review generation starts at how well a customer (or prospective customer) engages with a company. Our job is to help translate positive online sentiment into more 5-star reviews.
Interested in learning more about how we help local business get more reviews on Google and other popular directory sites? Learn more about some of the key services that make each review generation strategy so effective.
How to Get More Reviews on Google: The Fundamentals
There are a number of fundamental components that go into getting more 5-star reviews. Depending on how extensive the program, our online review services will often include most of the following elements.
Email Template Setup
One of the most effective channels in prompting customers to your business’s review pages is email. We can work with you to design and setup an email template that funnels users your Google My Business page, Facebook page, and other pages. We also leverage survey questions to gauge just how likely a customer is to leave a 5-star review.
Custom Survey Questions
In specific email templates, we can add custom survey questions to gather insights and filter customers based on predetermined criteria. By filtering your email list to those who are likely to leave a positive review, we can help ensure the average star rating for your business is between 4-5 stars. We can also earn valuable feedback on how you can improve areas of your business.
Review Page Selection
Whether it be Google My Business, Facebook, or both, here we strategically choose which review pages that we want to direct users to leave a review. We’re able to modify selections to change the desired review page on command. So after you’ve gathered a wealth of 5-star Facebook reviews, we can start focusing on other relevant web properties.
The delivery and monitoring of email-based review requests can be a consuming endeavor. That’s why we handle this cumbersome process for you. Got an email list of only 100? Or maybe it’s well over 10,000? No problem. We can work with any volume of emails to help maximize your review generation potential.
An alternative to email-based requests is to prompt customers to leave a review via SMS or text message correspondence. Depending the type of business and its target audience, this can be highly-effective in generating positive reviews in the fast and efficient manner.
Website Testimonial Widget
In addition to getting more reviews on Google, we are able to publish favorable customer reviews on your website. At the most basic level, this enables new 5-star reviews to appear on a “Testimonials” page or “What Customers Are Saying About Us” section of your website. As a more complex example, we can have specific reviews to appear on certain areas of your business. For instance, a dentist may want reviews related to restorative dentistry to only appear on her dental restorations pages.
Online Review Monitoring
The last component to review generation is monitoring customer reviews about your business. Review monitoring is a key cornerstone to online reputation management as well as responsiveness. By being aware of what customers are saying about your business, and in a timely manner, you can mitigate the possibility of negative reviews.
Start attracting more customers online with a 5-star reputation. We can help you get more reviews on Google (and countless other sites), fostering massive growth for your business in more ways than one.